About Sahar

Sahar Millinery is a millinery label by Sahar Freemantle, one of London’s couture hat designers. Sahar hand crafts each hat to create original and unique pieces designed to flatter the wearer. Her creations can be worn to weddings, races, on screen, or simply daywear.

Sahar see’s herself as a ‘bringer of beauty and creativity’ and enjoys helping people connect to their own beauty and their own creativity, and thus having them in turn contributing to the beauty and creativity in the world. This could be through hats, through teaching a workshop, through uncovering people’s talents and uniqueness.

Primarily a milliner, Sahar has two millinery brands; ‘UglyLovely’ and ‘Sahar Millinery’.UglyLovely’ aims to create some of the most unique hats in London Sahar hand crafts each hat to create original and unique pieces designed to flatter the wearer.

Both brands use traditional millinery techniques, and whereas Sahar Millinery brings about timeless ‘vintage style’ elegance, UglyLovely is more macabre. Described as ‘sinister but beautiful’; UglyLovely is about the wonder and awe in the beauty of the strangest things, and a celebration of death. Here we see more sculptured pieces adorned with real butterflies, rusted keys and bird claws.

Sahar discovered her love for beauty in the unconventional following her degree in Costume Design at Edinburgh College of Art. There, inspiration would come from varied sources from great fashion designers such as Elsa Schiaparelli to microscopic images of insects. After graduating, she then specialised in millinery and set up her millinery labels in London. Her style reflects her varied Persian and English background, her love for British hats, as well as her exposure to the underground art world which surrounds her in London.

For UglyLovely see www.uglylovely.co.uk



You can visit the studio by appointment, we are nestled in between the madness of Leicester Square and the serenity of the National Portrait museum! Whitcomb street, WC2H 7DT. Please contact us to arrange a visit.